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The Reactive Viewer: Review of Research on Audience Reaction Measurement (Independent Television Commission Research Monograph.) - Hardcover
Synopsis
Examines research on audience reaction measurement from the UK and elsewhere and explores the potential value and utility of such data as a parallel, supplementary currency for evaluating the "quality" of television audiences. The history of audience reaction research in the UK is also examined.
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The Reactive Viewer: Review of Research on Audience Reaction Measurement (Independent Television Commission Research Monograph.)
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University of Luton Press, 1992
ISBN 10: 086196358X
ISBN 13: 9780861963584
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The Reactive Viewer: Review of Research on Audience Reaction Measurement (Independent Television Commission Research Monograph.)
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