Synopsis
The second edition of this leading case book is reduced in size but again offers a wide range of tested cases dealing with strategic marketing and the functional marketing approach. Over 30% of the cases are new. The contributors are all outstanding international specialists in the field.
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Strategy & Marketing: Case Study Approach
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Strategy & Marketing: Case Study Approach: A Case Study Approach
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Strategy and Marketing: A Case Approach
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Strategy & Marketing: Case Study Approach: A Case Study Approach
Published by
Philip Allan 01/01/1986, 1986
ISBN 10: 0860036456
ISBN 13: 9780860036456
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Strategy and Marketing: A Case Study Approach
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