Items related to Advances in Business and Management Forecasting: 8

Advances in Business and Management Forecasting: 8 - Hardcover

 
9780857249593: Advances in Business and Management Forecasting: 8
Hardcover
ISBN 10: 0857249592 ISBN 13: 9780857249593
Publisher: Emerald Group Publishing Limited, 2011

Synopsis

"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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About the Author

Lawrence is Adjunct Professor of Industrial and Systems Engineering at Rutgers University in Piscataway, New Jersey.

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Publisher
Emerald Group Publishing Limited
Publication date
2011
Language
English
ISBN 10 
0857249592
ISBN 13 
9780857249593
Binding
Hardcover
Number of pages
208
Editor
Lawrence Kenneth D., Klimberg Ronald K.