Items related to Advances in Business and Management Forecasting: 7

Advances in Business and Management Forecasting: 7 - Hardcover

Book 2 of 4: Advances in Business and Management Forecasting
 
9780857242013: Advances in Business and Management Forecasting: 7

Synopsis

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

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