Persuade: Using the Seven Drivers of Motivation to Master Influence and Persuasion - Softcover

Hesketh, Philip

Softcover

ISBN 10: 0857086367 ISBN 13: 9780857086365

Publisher: Capstone, 2015

Synopsis

Learn how to influence others and get your own way more often

Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?

Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:

• Is written in Philip's trademark humorous, yet well-researched style
• Draws from scientific and psychological sources
• Is delivered in short, accessible, bite-sized chapters

About this title

About the Author

Philip Hesketh is a bestselling, motivational speaker and consultant specialising in persuasion and influence. He has been a professional speaker for 12 years and his style combines a powerful mix of well-researched, persuasive techniques with a unique brand of humour to inspire, entertain and inform. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.
Phil blogs on a monthly basis to his 32,000 strong database. His diverse client list includes The Bank of America Merrill Lynch, British Toy and Hobby Association, The Federation of Small Business, Anchor Homes, Landmark Wholesales, The Scottish Law Society, UBS and Unisys.
Philip splits his time through the year between the UK and Australia and is a fellow of Newcastle University.
His previous titles include Life’s a Game So Fix The Odds; How to Persuade and Influence People  and  The Seven Golden Rules For a Happy and Successful Life.

From the Back Cover

'If you want to become more persuasive...read this book. It does exactly what it says on the cover'
Ged Shields, Vice President, Marketing, Ronseal

What motivates us to say 'yes'?

We all have areas of our lives where we'd love to win people around more often asking for a pay rise, pitching to a new client, getting a new job, or just getting someone to do you a favour. But what is it that makes people say 'yes'? By understanding people's underlying motivations, not only can we become more persuasive and influential, but happier too.

Use the science of persuasion to influence others

Based on sound psychological principles and grounded in science, Persuade helps you to get inside the heads of decision makers and uncover exactly what's going on, so you can get what you want, time and time again.

• Tap into the power of the seven psychological drivers that motivate us all
• Gain insight into how to motivate yourself
• Understand how to improve your relationships
• Learn how to negotiate like a pro
• Uncover techniques for getting people to like you

Once you understand the seven drivers that make us tick, you can use this to master the power of influence and persuasion, and ultimately get your own way more often.

'Insightful. Funny. Brilliant. An excellent book'
Andy Bounds, communication expert and bestselling author of The Jelly Effect, The Snowball Effect and Top Dog

'Phil gives us the keys to be more??persuasive and influential. I highly recommend you read this book!'
Lina Marcela Torres, Marketing Manager for Latin America, LinkedIn

From the Inside Flap

'If you want to become more persuasive...read this book. It does exactly what it says on the cover'
—Ged Shields, Vice President, Marketing, Ronseal

What motivates us to say 'yes'?

We all have areas of our lives where we'd love to win people around more often – asking for a pay rise, pitching to a new client, getting a new job, or just getting someone to do you a favour. But what is it that makes people say 'yes'? By understanding people's underlying motivations, not only can we become more persuasive and influential, but happier too.

Use the science of persuasion to influence others

Based on sound psychological principles and grounded in science, Persuade helps you to get inside the heads of decision makers and uncover exactly what's going on, so you can get what you want, time and time again.

• Tap into the power of the seven psychological drivers that motivate us all
• Gain insight into how to motivate yourself
• Understand how to improve your relationships
• Learn how to negotiate like a pro
• Uncover techniques for getting people to like you

Once you understand the seven drivers that make us tick, you can use this to master the power of influence and persuasion, and ultimately get your own way more often.

'Insightful. Funny. Brilliant. An excellent book'
—Andy Bounds, communication expert and bestselling author of The Jelly Effect, The Snowball Effect and Top Dog

'Phil gives us the keys to be more??persuasive and influential. I highly recommend you read this book!'
—Lina Marcela Torres, Marketing Manager for Latin America, LinkedIn

Edition details

• Publisher: Capstone
• Publication date: 2015
• ISBN 10: 0857086367
• ISBN 13: 9780857086365
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 208