Strategy: Bk. 1 (Shareholder Value S.) - Hardcover

Checkley, Keith

 
9780852976418: Strategy: Bk. 1 (Shareholder Value S.)

Synopsis

The Financial World Shareholder Value series examines the fundamental issues that drive businesses to expand and diversity, increasing their market share and value. The weries breaks down the four basic business drivers of strategy, management, financials and customers. It offers a focused and case-study-led review and analysis. Lucid and practical in approach, "Strategy" examines how major financial services companies have planned and executed mergers and the impact such repositioning has had upon the financial services industry. Illustrated by case studies, it offers salutory lessons to be learned from the experiences of recent years. The book evaluates the strategy of both banks and corporates in ensuring the successful creation of value and conveying this to the shareholder.

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