Synopsis
"Persuasive Reports and Proposals" will ensure that what you write gets the results you want. It covers five crucial aspects of the writing process which articulate what you should feel about your documents if they are to win hearts and minds. Specifically: purpose - clarifying your aim and constructing a persuasive argument; reader - identifying and understanding your audience to anticipate objections and retain attention; image - creating an appropriate style, tone and appearance while avoiding spoilers (poor spelling, grammar, literals etc) which undermine credibility; detail - using effective facts, logical links and simple sentences; and, enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.
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About the Author
Andrew Leigh is director of Maynard Leigh Associates, the development and
consultancy service. He previously worked as a business journalist for the
Observer and was, for many years, a senior manager in the public service.
"About this title" may belong to another edition of this title.
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Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business)
Published by
McGraw Hill / Europe, Middle East & Africa, 1999
ISBN 10: 0852928092
ISBN 13: 9780852928097
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs2852664117
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Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780852928097
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Persuasive Reports and Proposals (Management Shapers)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780852928097
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Persuasive Reports and Proposals
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 51599611-20
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Persuasive Reports and Proposals
Published by
Institute of Personnel and Development, London, 1999
ISBN 10: 0852928092
ISBN 13: 9780852928097
Used
Glossy Pictorial Card
Seller: J J Basset Books, bassettbooks, bookfarm.co.uk, Peter Tavy, United Kingdom
Seller rating 2 out of 5 stars
Glossy Pictorial Card. Condition: VERY GOOD ( AVERAGE). No Jacket. Curve (illustrator). This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 8vo - over 7¾" - 9¾". EX PUBLIC SECTOR LIBRARY BLACK. Seller Inventory # 33333333730