Recruitment Advertising: Right First Time (Developing Skills S.) - Softcover

Courtis, John

Softcover

ISBN 10: 085292562X ISBN 13: 9780852925621

Publisher: Chartered Institute of Personnel & Development, 1994

Synopsis

Bad advertising can mean hiring the wrong person. It invariably means waiting for responses which never come or wading through sacks of applications from no-hope candidates. By following a few simple principles, mangers can choose appropriate and cost-effective media, make the most efficient use of advertising space, and then confidently await the replies. This book is a recruiter's companion which spells out the key messages about: creating watertight candidate profiles; assessing the alternatives to advertising; agencies versus going it alone; deciding exactly what to disclose; writing copy to entice the right candidates; recruiting graduates, freelances and temporary staff; and avoiding discrimination and staying within the law.

Edition details

• Publisher: Chartered Institute of Personnel & Development
• Publication date: 1994
• Language: English
• ISBN 10: 085292562X
• ISBN 13: 9780852925621
• Binding: Paperback
• Number of pages: 100