This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
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The purpose of this book is to provide a framework for understanding the complex and multi-faceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognises the importance of sustainability for long-term success.
"An important and welcome contribution to the literature of tourism studies. Highly recommended". S A Schulman, Choice "This book is an articulate and valuable contribution to the tourism literature... It is likely to become a standard reference for many years to come." Geoffrey Wall, Tourism Recreation Research"
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