The decline in agricultural and other forms of rural employment in developed countries has created a need for a diversified range of rural businesses. Tourism and recreation are recognized as prime contributors to this process. This book reviews both the theory and practice of rural tourism and recreation. Including numerous case studies and contributions from both academics and practitioners, it illustrates how small enterprises can create and adapt products and markets.
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The decline in agricultural and other forms of rural employment in developed countries has lead to a recognised need for integrated development that provides a realistic means of diversification into tourism and recreation for rural businesses. This book provides information concerning small and micro-enterprises and how they can create and adapt products and markets. It is appropriate for advanced students as well as rural business practitioners in the leisure and tourism fields.
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