This work reports the results of a seven-year-long research programme that examined the best way to reduce pesticide use among low-income farmers in developing countries, while improving the effectiveness of the products, and safety practices. The study was sponsored by the Novartis Foundation for Sustainable Development. Its aim was to investigate how to reduce crop losses, while minimizing pest resistance in plants and harmful side effects to human health and the environment. India, Mexico and Zimbabwe were chosen as the three project countries, as they are similar in economic development, but have widely disparate sociocultural environments and agricultural practices.
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John Atkin is economic adviser at Citibank NA, London. During a long career with Citibank he has held a number of research and staff positions, and he is currently a member of Citibank's steering committee on EMU. Much of his time is spent advising businesses on the implications of monetary union
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