Marketing Concepts for Libraries and Information Services - Hardcover

Saez, Eileen Elliot De

Hardcover

ISBN 10: 0851574483 ISBN 13: 9780851574486

Publisher: Library Association Publishing, 1993

Synopsis

The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services. This book focuses on corporate and marketing planning; environmental scanning - the macroenvironment; marketing audits; the marketing plan - the marketing mix and the assessment of marketing performance in libraries.

About this title

Review

"For anyone involved in marketing their library or information service--and in my opinion that means all staff--this is essential reading."

About the Author

Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.

Edition details

• Publisher: Library Association Publishing
• Publication date: 1993
• Language: English
• ISBN 10: 0851574483
• ISBN 13: 9780851574486
• Binding: Hardcover
• Number of pages: 160