This book analyses the use of style in a wide range of designs, from the most rigorously engineered mechanical products to the latest generation of sophisticated electronic devices. Today's best "styled" products are able to blend powerful psychological appeal with ergonomic performance and rational manufacturing techniques to create highly effective and commercial products. In this book, the author examines the various techniques by which appropriate stylistic imagery is first found and then incorporated into the design process. By clarifying a complex and often misunderstood area of design, the book provides a useful handbook for managers, designers and students involved in the design, manufacture or marketing of new products.
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