Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services - Hardcover

Lewis, Herschell Gordon

 
9780850131871: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services

Synopsis

Identifies common copywriting problems, describes the characteristics of successful advertisements, and shows examples of effective and ineffective copy

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Other Popular Editions of the Same Title

9780850132274: Power Copywriting: Dynamic New Communications Techniques to Help You Sell More Products and Services

Featured Edition

ISBN 10:  0850132274 ISBN 13:  9780850132274
Publisher: Dartnell Corp, 1994
Softcover