The Art of Lettering: Perfectly Imperfect Hand-Crafted Type Design - Hardcover

B. Robinson

Hardcover

ISBN 10: 0847862321 ISBN 13: 9780847862320

Publisher: Rizzoli International Publications, 2018

Synopsis

From whimsical to elegant, and old-school influences to new school--Goodtype's The Art of Lettering goes above and beyond your basic pen-and-ink calligraphy, showcasing never-before published dynamic hand lettering from today's young and sought-after typographers, stoking creative inspiration for graphic designers, artists, and type nerds alike

.A comprehensive collection of beautiful handcrafted letterforms, by both established and innovative young artists and designers.

About this title

About the Author

Brooke Robinson is the Austin, Texas-based graphic designer and also director of Marketing and Graphics at Tyler's, a retailer in Austin, Texas. She is responsible for leading all graphic design and marketing initiatives, including radio, print, television, internet/social, public, sales, and special events at all six Tyler's locations in Texas. Robinson has had the pleasure of designing limited edition TOMS shoes for the Tyler's x TOMS collaboration three years in a row.

Joseph Alessio is a lettering artist and designer from the Detroit, MI, area.

Cariatipos is an art and design collective from Brazil.

David Salinas is a designer and letterer from Austin, TX.

Roxy Prima is a graphic designer based in San Diego, CA.

From the Back Cover

Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolours, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.

Edition details

• Publisher: Rizzoli International Publications
• Publication date: 2018
• Language: English
• ISBN 10: 0847862321
• ISBN 13: 9780847862320
• Binding: Hardcover
• Number of pages: 288