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La Publicidad en Puerto Rico: Cómo fue, cómo es, cómo se hace ? Rafael H. Benítez ? Editorial de la Universidad de Puerto Rico ? 1985 ? Illustrated
Published by
Universidad de Puerto Rico, 1985
ISBN 10: 0847729087
ISBN 13: 9780847729081
Used
Hardcover
Seller: Once Upon A Time Books PR, Corozal, PR, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. DescriptionScarce and important study of the history and development of advertising in Puerto Rico, written by Rafael H. Benítez and published by the Editorial de la Universidad de Puerto Rico in 1985.Subtitled ?Cómo fue. Cómo es. Cómo se hace.? (?How it was. How it is. How it?s done.?), this comprehensive volume explores the evolution of the Puerto Rican advertising industry from its early print and radio roots to the modern television and marketing era.Includes historical campaigns, profiles of major agencies, and numerous illustrations and reproductions of vintage advertisements at the rear.ConditionFormat: Hardcover with dust jacketPublisher: Editorial de la Universidad de Puerto RicoYear: 1985Pages: 275 pp.Language: SpanishCovers: Minor spotting and foxing; light edge wear and mild discoloration to jacket, library marksInterior: Clean, bright pages; no writing or highlightingBinding: Tight and squareA rare and culturally significant reference on Puerto Rican media and advertising history, seldom available outside the island.I ship Worldwide from Puerto Rico, USA.Listing Includes Books Image . Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping. Media will not show updates in mail confirmation till reaches continental U.S. Seller Inventory # 033034