Advances in Cancer Control: Cancer Control Research and the Emergence of the Oncology Product Line (Progress in Clinical & Biological Research) - Hardcover

Hardcover

ISBN 10: 0845151282 ISBN 13: 9780845151280

Publisher: Alan R. Liss, 1988

Synopsis

Focuses on new advances that are having a major impact on the successful industrialization of health care and product line management. Explains how industry is marketing widely-used technologies in cancer screening and detection in order to create more effective cancer communications programs around the country. Discusses such techniques as mammography, the PAP smear, and hemoccult testing; and addresses cancer control research in defined populations, hospital and community networks for cancer control, cancer patient symptom and disease management, and cancer program product lines.

About this title

Synopsis

This volume focuses on new advances in cancer research that are having a major impact on the successful industrialization of health care and product line management. It examines how industry is marketing and advertising technologies in cancer screening and detection including mammography, PAP smear and hemoccult testing in an effort to create more effective cancer communications programmes around the country. Some of the many areas highlighted in this book include: cancer control research in defined populations and the exploration of such issues as colorectal cancer screening, dimensions of disease and health promotion implications and nutritional eduction and smoking cessation programs; hospital and community networks for cancer control, including an informative report on the effectiveness of cancer programs in China; cancer patient symptom and disease management; a review of topics ranging from photodynamic therapy of malignant tumours to breast self-examination practices in women with known neoplasms; and cancer program product lines, outlining such issues as planning for cancer patient care, satisfaction among cancer outpatients and effectiveness of the breast centre.

Edition details

• Publisher: Alan R. Liss
• Publication date: 1988
• Language: English
• ISBN 10: 0845151282
• ISBN 13: 9780845151280
• Binding: Hardcover
• Number of pages: 270
• Editor: Engstrom Paul F., Etc., Anderson P.F., Mortenson L.E.