Synopsis
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
"synopsis" may belong to another edition of this title.
Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
Daily Telegraph
"Perfectly explains how copywriting works."
"About this title" may belong to another edition of this title.
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Copywriting (Teach Yourself)
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