AMA Complete Guide To Small Business Advertising - Hardcover

Vitale, Joe

9780844235943: AMA Complete Guide To Small Business Advertising

Hardcover

ISBN 10: 0844235946 ISBN 13: 9780844235943

Publisher: McGraw-Hill Education, 1994

The AMA Complete Guide to Small Business Advertising is a concise guide to the unique advertising challenges that can make or break your small business. Accessible, straightforward, and packed with practical ideas and examples, this book offers working strategies for increasing advertising effectiveness for your small business. "A blockbuster! This book is targeted directly at the small business owner, and offers hundreds of practical ideas that can generate tons of new business. These principles work -- I used them to sell hundreds of thousands of dollars of products in a single year!" -- Don Massey Don Massey Publications "AMA Complete Guide to Small Business Advertising is the how-to advertising manual for every small business. It covers everything you need to know, from A to Z." -- Allison Owen Marketing Director Humetrics, Inc. "Throw away all those books on how to advertise that are difficult to read and don't apply to the many small businesses in America. Joe Vitale tells you how to do it -- in easy-to-follow, clear and simple steps for you to use starting tomorrow morning!" -- Murray Raphel Raphel Marketing "This is a treasure map of all the how-tos and where-tos to make a success of any business. A sure-fire winner!" -- Louise Dewey Women Entrepreneurs of Texas Developed in cooperation with the American Marketing Association, the AMA Complete Guide to Small Business Advertising teaches you to analyze your current advertising efforts and create and put into action stronger, more effective ads and promotions today and into the future.

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From the Back Cover:

AMA Complete Guide to Small Business Advertising is essential for every small business that wants to earn the greatest possible return on every advertising dollar. Packed with proven strategies and tested techniques, this guide gives you the tools you need to create a highly effective advertising program and to enrich existing advertising efforts. In a straightforward, user-friendly style, the author leads you through all of the crucial steps of successful advertising. You'll learn the proven advertising formulas applicable to any business; which types of ads pack the biggest punch; the secrets to writing drop-dead headlines; effective use of art, direct mail, coupons, classified and yellow pages ads, and ads on television and radio. Throughout the book, easy-to-use worksheets help you put your advertising ideas into action. Fill these out as you read, and when you are done you will have laid a solid foundation for a successful ad campaign custom-fitted to the unique needs and goals of your small business. Developed in cooperation with the American Marketing Association, the AMA Complete Guide to Small Business Advertising helps you get the word out about your products or services, teaches you how to win new customers, and guarantees the success of your small business.

Synopsis:

A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials guarantees and direct mail.

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