AMA Complete Guide to Small Business Advertising

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9780844235943: AMA Complete Guide to Small Business Advertising
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A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials guarantees and direct mail.

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From the Back Cover:

AMA Complete Guide to Small Business Advertising is essential for every small business that wants to earn the greatest possible return on every advertising dollar. Packed with proven strategies and tested techniques, this guide gives you the tools you need to create a highly effective advertising program and to enrich existing advertising efforts. In a straightforward, user-friendly style, the author leads you through all of the crucial steps of successful advertising. You'll learn the proven advertising formulas applicable to any business; which types of ads pack the biggest punch; the secrets to writing drop-dead headlines; effective use of art, direct mail, coupons, classified and yellow pages ads, and ads on television and radio. Throughout the book, easy-to-use worksheets help you put your advertising ideas into action. Fill these out as you read, and when you are done you will have laid a solid foundation for a successful ad campaign custom-fitted to the unique needs and goals of your small business. Developed in cooperation with the American Marketing Association, the AMA Complete Guide to Small Business Advertising helps you get the word out about your products or services, teaches you how to win new customers, and guarantees the success of your small business.

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