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Synopsis
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.
This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.
The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.
- Thoroughly discusses the major media forms including Interactive and Out-of-Home.
- Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
- Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
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About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Media Planning A Practical Gui
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Media Planning A Practical Gui
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Media Planning A Practical Gui
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Media Planning: A Practical Guide
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Media Planning: A Practical Guide
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Media Planning: A Practical Guide
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McGraw Hill (edition 3), 1996
ISBN 10: 0844235121
ISBN 13: 9780844235127
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Media Planning: A Practical Guide
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Media Planning: A Practical Guide
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Media Planning: A Practical Guide
Published by
McGraw Hill (edition 3), 1996
ISBN 10: 0844235121
ISBN 13: 9780844235127
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0844235121-8-1
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Media Planning: a Practical Guide, Third Edition
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Condition: Very Good. 3 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4308508-6