PUBLICITY HANDBOOK HARD - Hardcover

YALE

Hardcover

ISBN 10: 0844232858 ISBN 13: 9780844232850

Publisher: McGraw-Hill Education, 2001

Synopsis

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio.

About this title

About the Author

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2001
• Language: English
• ISBN 10: 0844232858
• ISBN 13: 9780844232850
• Binding: Hardcover
• Number of pages: 330