Items related to Handbook of Public Relations Writing

Handbook of Public Relations Writing - Softcover

Bivins, Thomas H

 
9780844203515: Handbook of Public Relations Writing

Synopsis

Equip your students with the essential skills for developing and writing public relations materials with Public Relations Writing. All terms of public relations writing are covered, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Students also gain an understanding of the most recent technological changes affecting the public relations industry.

Distinctive pedagogy encourages student participation with learning objectives, end-of-chapter exercises, and highlighted key terms linked to a comprehensive glossary.

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