Equip your students with the essential skills for developing and writing public relations materials with Public Relations Writing. All terms of public relations writing are covered, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Students also gain an understanding of the most recent technological changes affecting the public relations industry.
Distinctive pedagogy encourages student participation with learning objectives, end-of-chapter exercises, and highlighted key terms linked to a comprehensive glossary.
"synopsis" may belong to another edition of this title.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0844203513I4N00
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0844203513I4N00
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102659986
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00101310074
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.10VO2
Seller: Hawking Books, Edgewood, TX, U.S.A.
Condition: Very Good. Very Good Condition. Five star seller - Buy with confidence! Seller Inventory # X0844203513X2
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP29261382
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9448739-6
Seller: Cycle Books LA, South el monte, CA, U.S.A.
paperback. Condition: Good. Seller Inventory # mon0000035704
Seller: The Yard Sale Store, Narrowsburg, NY, U.S.A.
Paperback. Condition: Good. Highlighting throughout. Book has mild highlighting mostly in the first half. Some scuff to the covers. Edgewear to the covers. Plenty of clean clear text. Book has highlighting and is economically priced due to the highlighting. Seller Inventory # PBSept910100166