Synopsis
Equip your students with the essential skills for developing and writing public relations materials with Public Relations Writing. All terms of public relations writing are covered, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Students also gain an understanding of the most recent technological changes affecting the public relations industry.
Distinctive pedagogy encourages student participation with learning objectives, end-of-chapter exercises, and highlighted key terms linked to a comprehensive glossary.
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Professional Publishing, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9448739-6
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Professional Publishing, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP29261382
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Public Relations Writing: The Essentials of Style and Format
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0844203513I4N00
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Public Relations Writing: The Essentials of Style and Format
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0844203513I4N00
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0844203513I4N00