Synopsis
Equip your students with the essential skills for developing and writing public relations materials with Public Relations Writing. All terms of public relations writing are covered, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Students also gain an understanding of the most recent technological changes affecting the public relations industry.
Distinctive pedagogy encourages student participation with learning objectives, end-of-chapter exercises, and highlighted key terms linked to a comprehensive glossary.
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing : The Essentials of Style and Format
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McGraw-Hill Professional Publishing, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
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Public Relations Writing : The Essentials of Style and Format
Published by
McGraw-Hill Professional Publishing, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
Used
Softcover
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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Public Relations Writing: The Essentials of Style and Format
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McGraw-Hill College, Blacklick, Ohio, U.S.A., 1998
ISBN 10: 0844203513
ISBN 13: 9780844203515
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Public Relations Writing: The Essentials of Style and Format
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McGraw-Hill College January 1999, 1999
ISBN 10: 0844203513
ISBN 13: 9780844203515
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Public Relations Writing: The Essentials of Style and Format
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ISBN 10: 0844203513
ISBN 13: 9780844203515
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Public Relations Writing: the Essentials of Style and Format
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Softcover. Condition: As New. Fourth Edition. Just Like New!!! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Books for Writers; ISBN: 0844203513. ISBN/EAN: 9780844203515. Pictures of this item not already displayed here available upon request. Inventory No: 1561013535. Seller Inventory # 1561013535