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Competitive Intelligence For The Competitive Edge - Hardcover

 
9780844202938: Competitive Intelligence For The Competitive Edge

Synopsis

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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  • PublisherMcGraw-Hill Education
  • Publication date1999
  • ISBN 10 0844202932
  • ISBN 13 9780844202938
  • BindingHardcover
  • LanguageEnglish
  • Number of pages320

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9780658000591: Competitive Intelligence for the Competitive Edge

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ISBN 10:  0658000594 ISBN 13:  9780658000591
Publisher: McGraw-Hill Contemporary, 2000
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