Competitive Intelligence For The Competitive Edge - Hardcover

Dutka, Alan

 
9780844202938: Competitive Intelligence For The Competitive Edge

Synopsis

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Other Popular Editions of the Same Title

9780658000591: Competitive Intelligence for the Competitive Edge

Featured Edition

ISBN 10:  0658000594 ISBN 13:  9780658000591
Publisher: McGraw-Hill Contemporary, 2000
Softcover