Complete Guide to Publicity - Hardcover

Marconi, Joe

Hardcover

ISBN 10: 0844200905 ISBN 13: 9780844200903

Publisher: NTC Publishing Group,U.S., 1999

Synopsis

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book. -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: . . . another winning effort from Joe Marconi, the master of marketing pragmatism. -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.

About this title

From the Back Cover

Written in a highly engaging, accessible style, The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging events, speeches, benefits and photo opportunities. Directing his advice toward anyone who might need to craft a publicity plan small business owners, non-profit groups, small associations, solo service providers as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, author Joe Marconi demystifies "publicity" by revealing how it's done, what it costs, and how to devise and manage an effective publicity program. Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. Plus, real-life examples, including actual press releases, media clips, and more, make The Complete Guide to Publicity the ultimate handbook for effectively generating the maximum amount of good publicity for your product, service, or organization.

Edition details

• Publisher: NTC Publishing Group,U.S.
• Publication date: 1999
• Language: English
• ISBN 10: 0844200905
• ISBN 13: 9780844200903
• Binding: Hardcover
• Number of pages: 256