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Visual Design Fundamentals: A Digital Approach, International Edition: A Digital Approach, International Edition - Softcover
Synopsis
Paperback. Pub Date: 2009 Pages: 424 in Publisher: Cengage Learning As visual design technology and tools become moreaccessible and widely used it is important for digital artists the to learn andapply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach. Third Edition provides a basic understandingof design and how it should be integrated into digitally-produced 2Dimages. Whatever the medium or techniques. good visuals are the resultof planning. and this book shows you how to apply organization and theclassic elements of design. including line. shape. form. value. color. andtexture. to the latest technology. The techniques and theories presentedcan be applied to both traditional 2D art forms. such as drawing. painting.and printmaking. as well as 3D art. such as interior and industrial designand architecture. Each chapter outlines and e...
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Review
Introduction. 1: Design Elements. 2: Principles Design Principles. 3: Introduction to Content and Form: Problem Solving and the Digital Process. 4: Design Project 1 (Part One): Abstraction Through Simplification. 5: Design Project 1 (Part Two): Abstraction Through Repetition. 6: Design Project 1 (Part Three): Abstraction Using Line and Shape. 7: Design Project 1 (Part Four0: Abstraction Using Type Combination. 8: Design Project 2: Using Methods of Abstraction to Create a Logo. 9: Design Project 3: Figure Abstration and Nonobjective Shape. 10: Design Project 4: Value. 11: Design Project 5: Color and Color Theory. 12: Design Project 6: Typeface Design. 13: Design Project 7: Digital Montage/Collage.
About the Author
Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.
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