Synopsis
This revision of Dorothy Sinclair's book takes information that has proved valuable to thousands of librarians for more than a decade and moves it into the 1990s with a watchful eye on the next century. Retaining Sinclair's perspective on the importance of the small public library to its community, much has been added on the effective use of its funds, resources, and personnel. Weingand integrates principles of public library management with a marketing approach to library service. Libraries must identify community needs and design services and products that respond to those needs. The marketing emphasis is found throughout the text, influencing programmes, staffing, finances, and all aspects of library administration. The book explores the realities of staffing, vis-a-vis the economic constraints faced by small communities and the importance for staff continuing education is examined at length. The small public library must respond to timely opportunities and pressures while continually re-configuring services to communities in the midst of significant social and technological change. For library administrators faced with this challenge, the solutions Weingand presents foster a sense of opportunity.
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Review
..".the standard work on the administration of small public libraries, providing a solid overview on all aspects relating to its effective administration... [R]eflects the changes and development of the past nine years, with its increased emphasis on client service, the ongoing relevance of effective management techniques, the importance of accountability and the need to be proactive within, and relevant to, the community the public library serves."
"Addresses every aspect of running a small library..."
..".very highly recommended, essential reading for students of library science, practicing small town and rural librarians, library board members, and interested non-specialist generalist readers..."
About the Author
Darlene E. Weingand, Ph.D., is currently adjunct professor at the University of Hawaii, Manoa and professor erneritus at the University of Wisconsin, Madison, where she served for many years as professor in the School of Library and Information Studies. One of the nation's leading marketing consultants, speakers, and educators in library and information science management, Weingand is the best-selling author of Customer Service Excellence: A Concise Guide for Librarians and Future-Driven Library Marketing (ALA Editions).
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