Arrangement of this handbook is in five parts. The first provides an introduction for those new to fundraising or needing a refresher. The second details what's needed for a successful program, including how to assess costs and track results. A section containing 44 forms, checklists and other tools is followed by discussion of how to explain what things to boards, staff, donors, and the public. The resources section gathers guidelines, standards, and codes of ethics developed by top fundraising organizations, as well as information about state requirements, the ways and means of using consultants, and a reading list. Published in a three-ring binder. Annotation c. by Book News, Inc., Portland, Or.
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Surveys the knowledge and skills that are basic and requisite to an effective fund raising program for non profit organizations. Covers a variety of approaches, including direct mail, major gifts, special events, and planned giving. Explores the shift in fund raising from a concept of charity, which begs for the donor's support, to investment, whic
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