What's Your BQ?: Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient - Hardcover

Sellani, Sandra

Hardcover

ISBN 10: 0832950025 ISBN 13: 9780832950025

Publisher: W Business Books, 2007

Synopsis

More than 100 books have been written on branding, but none of them take you through a step by step process of building a brand. Most business leaders are overwhelmed with the day to day operations of running a business and view branding as something that should be left to the marketing department. But in fact, branding it inextricably linked to strategy and the leader of the organization must be the brand champion. This book is the only one of its kind that addresses the link between strategy and brand by using an evaluation tool (the BQ Test) and by teaching clients how to build a strategy-based brand. The book also uses the powerful VRIO Model introduced by Dr. Jay Barney of Ohio State University to give companies a practical way to determine their true points of differentiation and a sustainable competitive advantage in an environment of increasing complexity and competition.

About this title

About the Author

Sandra Sellani is Vice President of Marketing for Sperry Van Ness International Corporation. The Irvine, California based national commercial real estate brokerage firm has grown from $17 million to more than $140 million in revenues in four years and is still growing. Sandra s work encompasses 20 years of experience in sales, marketing and branding. She is a speaker for Vistage, the world s largest CEO membership organization, and speaks throughout the country to business leaders, entrepreneurs and sales executives. Sandra has an MBA from Pepperdine University, Malibu, California and resides in Newport Beach, California.

Edition details

• Publisher: W Business Books
• Publication date: 2007
• Language: English
• ISBN 10: 0832950025
• ISBN 13: 9780832950025
• Binding: Hardcover
• Number of pages: 301