In some circles public evangelism has fallen out of favor. Many churches are daunted by the prospects of reaching the unchurched out in the open, beyond the walls of their sanctuaries. And many Christians assume that the days of mass public evangelism have passed and instead rely on outreach through private, individual efforts.But the gospel of Jesus Christ has always been a matter of public proclamation. From the earliest days of the church, in every age, the growth of Christianity has been tied to the public preaching of the good news.In this landmark book, evangelists Lon Allison and Mark Anderson issue a stirring call for the revival of public gospel proclamation. They show how God has used evangelistic preaching in the past and how it can be practiced with relevance and effectiveness today. Recovering public proclamation, they argue, is key to the vitality and ongoing mission of the church.An essential resource for evangelistically minded Christians from the local church to specialists in international missions organizations, this guide offers hope that Christianity can again reach the masses in the public square.
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Gospel
"I believe that this is a book that many of us have been awaiting for a long time. And Lon Allison and Mark Anderson are uniquely qualified to write it. Those who believe in public evangelism will be encouraged and better equipped to enable it. For those who have believed that the day for mass evangelism has passed, this book can revolutionize their thinking and their involvement in sharing the gospel with lost people of every generation."--Paul Cedar, Chairman, Mission America Coalition
"This book is for every potential proclaimer who has lost urgency or wondered about their calling to preach the gospel in a postmodern age. This book is also for the whole church, helping us all recover a theology and practice of communicating the good news which is God's power for salvation. Timely, practical and challenging, it will help you communicate the unchanging gospel in ever-new cultural forms, not just to individuals, but even to whole nations."--Rick Richardson, Associate Professor of Evangelism, Wheaton College, and author of Evangelism Outside the Box
"This book is long overdue! Anderson and Allison remind us of the tremendous power of the gospel message as they urge us not to neglect its public proclamation. Their insight on the content required to preach the gospel biblically and their challenge not to neglect communicating the whole gospel--particularly the uncomfortable parts--is desperately needed in our self-focused age. Their stories are moving; their styles of communicating Christ are creative and inspiring. This book is not just for those gifted to proclaim Christ publicly; it will help anyone who longs to communicate the gospel with passion, fire and accuracy."--Rebecca Manley Pippert, evangelist, author of Out of the Saltshaker
"Truth never changes, but it must be packaged culturally and generationally to make it relevant. A fresh, new wave of public evangelism is urgently needed now. Going Public with the Gospel points the way."--Loren Cunningham, Founder, Youth With A Mission
"Like the apostle Paul, we have every reason to be proud of the good news of Jesus Christ. After all, it is the power of God for the salvation of everyone who believes! But how will they hear if we don't go public with the gospel? I applaud Lon Allison and Mark Anderson for all their efforts to honor and enhance proclamation evangelism in our day."--Luis Palau, Evangelist, Broadcaster and Author of God Is Relevant
"This is a bold and provocative book. Against the conventional wisdom that mass evangelism is through, it asserts the ongoing priority of evangelistic preaching. Against the comfortable marketing mentality of much contemporary outreach, it calls for costly grace and radical discipleship. Against much timidity about supernatural acts it dares to say the Spirit is alive and well! You may not agree with all the authors propose to be challenged. It may shake our complacency. It may also, God willing, help to raise up a new generation of evangelists with the fire of God in their tongues, their heads and their bellies."--Leighton Ford, President, Leighton Ford Ministries
"A valuable, insightful and thought-provoking book. A 'must' book for every preacher."--J. John, evangelist, author and founder of The Philo Trust
"This is one of the most important books I've read on proclamation evangelism. Going Public with the Gospel is an unusually readable book with an urgent message. Drawing on Scripture, history and their own extensive experience, Allison and Anderson have written a book that should be required reading for evangelists, pastors, educators, parachurch leaders and every person preparing for Christian ministry."--Lyle W. Dorsett, Professor of Evangelism and Spiritual Formation, Wheaton College and Graduate School
"Lon Allison and Mark Anderson make a convincing case for evangelistic preaching. More to the point, they tell how to do it. Full of refreshing insights and contemporary applications."--Robert E. Coleman, Distinguished Professor of Evangelism and Discipleship, Gordon-Conwell Theological Seminary
"Going Public with the Gospel is a 'home run' that touches all the bases of proclamation evangelism. My good friends Lon Allison and Mark Anderson bring two unique perspectives to bear on this vital but sometimes overlooked aspect of ministry. A must-read for anyone who is interested in changing lives through evangelism."--Steve Wingfield, founder, president and evangelist, Wingfield Ministries
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