Synopsis
This book examines in detail the special relationship of letterforms and type styles to logotypes. This is a topic that has grown in importance since the introduction of desktop publishing, because new computer technology and graphics software have created a greater public awareness of and access to the application of fonts and letterforms. Intended for graphic design professionals and students, "Logotypes and Letterforms" is a useful reference on the process of type formation as it applies to logotype development. The book illustrates the development of logotypes for specific industries which have common characteristics and displays a wide selection of hand-lettered logotypes, corporate alphabets, and scripts, with an analysis of each and their relation to typeforms. Wherever possible, fonts are shown next to logotypes as an immediate frame of reference, and many are shown in various stages of development to demonstrate their evolution. Each chapter is prefaced with a 1500-2000 word essay by a preeminent professional discussing the role of logotypes in their particular field. "Logotypes and letterforms" covers all major fields of logotype design, including academia, corporate, entertainment, hotels and resorts, cosmetics, and product names.
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Logo Types and Letter Forms: Handle Lettered Logotypes and Typographic Considerations
Seller: Book_Mob, Santa Clarita, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Fair. Some wear on the corners and edges. Clean pages with no markings. Textbooks may not include supplemental items i.e. CDs, access codes etc.The image in this listing is stock photo for reference. Actual item may differ. Any queries, just ask for photos. Your satisfaction matters! Seller Inventory # J6-26-11-25-004
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Logo Types and Letter Forms: Handle Lettered Logotypes and Typographic Considerations
Seller: Book_Mob, Santa Clarita, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Minor wear on the corners and edges. Clean pages with no markings. Textbooks may not include supplemental items i.e. CDs, access codes etc.The image in this listing is stock photo for reference. Actual item may differ. Any queries, just ask for photos. Your satisfaction matters! Seller Inventory # D4-21-11-25-002
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Logo Types and Letter Forms: Handle Lettered Logotypes and Typographic Considerations
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned083063956X
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Logotypes and Letterforms - Handlettered Logotypes and Typographic Considerations
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: New. This 388-page showcase of 169 hand-drawn logos is illustrated with more than 300 pencil sketches to explain the design process. Five chapters focus on commercial logos and four chapters are devoted to logos for academia; Scripts as an important style; Typefaces and alphabets by the author, and a chapter of mixed lettering examples. Topics covered include: basic introduction to typography, logotype design, and font design. It is an invaluable resource for the student, instructor, professional designer, and the typophile. By Doyald Young. Brand new shrink-wrapped copies!!! Seller Inventory # 319377
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Logo Types and Letter Forms: Handle Lettered Logotypes and Typographic Considerations
Seller: BennettBooksLtd, San Diego, NV, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-083063956X
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Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations
Published by
New York: Design Press, 1993
ISBN 10: 083063956X
ISBN 13: 9780830639564
Used
Hardcover
First Edition
Seller: Time Tested Books, Sacramento, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. 1st Edition. First Edition: "First Edition, First Printing" stated. Hardback = Fine with only slight wear. In Fine dust jacket except for hairline scrape near bottom of rear panel and very minor shelf wear. Seller Inventory # 100101
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Logotypes & Letter Forms: Handlettered Logotypes and Typographic Considerations (Signed)
Published by
Delphi Press, Sherman Oaks, CA, 1993
ISBN 10: 083063956X
ISBN 13: 9780830639564
Used
Hardcover
First Edition
Signed
Seller: KULTURAs books, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. Hardcover in dust jacket. Second printing of first edition. SIGNED and dated by Young on rear colophon page. Book and unclipped dust jacket are in fine condition, crisp and clean, with tight binding and sharp corners. Logos, types and letters boldly illustrated throughout. Large 4to. 302 pp. Including index. In protective Mylar. Heavy--will require additional postage if shipped outside the U. S.; Signed by Author. Seller Inventory # 93510