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Visual Merchandising: The Business of Merchandise Presentation (Sv-Fashion Merchandising) - Softcover

Colborne, Robert

 
9780827357594: Visual Merchandising: The Business of Merchandise Presentation (Sv-Fashion Merchandising)

Synopsis

Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5760-5

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Review

Preface. Image. Stores. Fashion Merchandise Presentation 1900-1992. Design Composition. Color. Display Props. Store Lighting. FIxtures. The Mannequin. Flowers. Signs. Supplies-Setting Up Shop. Vendors and Markets. Fashion News and Communication. Who Is Doing the Presentation? The Freelance Display Designer.

From the Author

Covers visual merchandising (VM) for all retailers.
The book covers all forms of VM for retailers and students and has worldwide coverage. It is now printed in China and Japan. Profusely illustrated with photographs worldwide

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