Introduction to Fashion Merchandising (The Delmar Fashion) - Softcover

Rath, Patricia; Peterson, Jacqueline; Greensley, Phyllis; Gill, Penny

Softcover

ISBN 10: 0827348711 ISBN 13: 9780827348714

Publisher: Delmar Cengage Learning, 1994

Synopsis

This new text gets students immediately involved in the fashion industry with a practical approach including cases, projects, and readings. Features -practical approach case studies and projects to get you involved right away -"Career Portraits" & "Spotlights on Business" focus on well-known people and companies for real world examples -an innovative study guide, called the Fashion Forcaster, is available to provide opportunities for recall, interpretation, application, and analysis ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide 0-8273-5064-3 Testbank 0-8273-5400-2

About this title

Synopsis

Taking a practical approach including case studies, projects and readings, this book gets students involved in the fashion industry. Features included in each chapter are career analysis of people in the fashion industry and spotlights on a business which focus on a particular company.

Edition details

• Publisher: Delmar Cengage Learning
• Publication date: 1994
• Language: English
• ISBN 10: 0827348711
• ISBN 13: 9780827348714
• Binding: Paperback
• Number of pages: 512