Synopsis
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
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Review
Part 1: Tourism Distribution: Theory, Practice and Issues. Part 2: Tourism Distribution Structures. Part 3. Destination and Regional Approaches to Tourism. Part 4. Transformation and Trends in the Tourism Industry: Implications for Distribution Channels. Index.
Synopsis
This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
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Tourism Distribution Channels
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Bloomsbury Publishing PLC, 2001
ISBN 10: 0826454704
ISBN 13: 9780826454706
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Tourism Distribution Channels (Paperback)
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ISBN 13: 9780826454706
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Paperback. Condition: new. Paperback. This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory. This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780826454706
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