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Synopsis
Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, "Tourism Distribution Channels" brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.
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About the Author
Dimitrios Buhalis is a senior lecturer in Tourism at the University of Surrey. He was formerly at the University of Westminster. Eric Laws is Visiting Professor at Queensland University.
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Tourism Distribution Channels: Practices, Issues and Transformations
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Hardcover. Condition: Very Good. Tourism Distribution Channels: Practices, Issues and Transformations This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780826454690
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Tourism Distribution Channels: Practices, Issues and Transformations
Published by
Cengage Learning EMEA -, 2001
ISBN 10: 0826454690
ISBN 13: 9780826454690
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