Dissertation Skills for Business and Management Students - Softcover

White, Brian

 
9780826453921: Dissertation Skills for Business and Management Students

Synopsis

The dissertation is often a crucial part of a business and management degree and can heavily influence the final mark. This book provides practical help to approach the dissertation in a positive and successful way. The tried and tested techniques will help to: choose and develop a subject to investigate, select an appropriate methodology, effectively carry out qualitative and quantitative research, make the best use of relevant literature, evaluate and analyse the data collected, write and present findings and get the most out of the dissertation advisor. This is an essential guide for all students carrying out a dissertation.

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Review

1. Introduction to Cognitive Psychology. 2. Cognition and the Brain: Basic Principles. 3. Perception. 4. Attention. 5. Short-Term and Working Memory. 6. Long-Term Memory: Basic Principles. 7. Everyday Memory and Memory Errors. 8. Knowledge. 9. Visual Imagery. 10. Language. 11. Problem Solving. 12. Reasoning and Decision Making.

About the Author

Brian White was formerly Principal Lecturer at the Lincoln School of Management at the University of Lincoln. He has many years of experience tutoring students from a wide range of countries on dissertation presentation.

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Other Popular Editions of the Same Title

9780304705108: Dissertation Skills for Business and Management Students

Featured Edition

ISBN 10:  0304705101 ISBN 13:  9780304705108
Publisher: Cengage Learning EMEA, 1999
Softcover