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Synopsis
The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation.
Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing.
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About the Author
Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date2000
- ISBN 10 0826453376
- ISBN 13 9780826453372
- BindingPaperback
- LanguageEnglish
- Number of pages232
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780826453372. Seller Inventory # 8678629
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66. Seller Inventory # G0826453376I4N00
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66. Seller Inventory # G0826453376I4N10
Quantity: 1 available
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The Tourism Development Handbook : A Practical Approach to Planning and Marketing
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Paperback. Condition: Very Good. Very Good. book. Seller Inventory # D7S9-1-M-0826453376-3
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