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Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture - Softcover

Milanesio, Natalia

 
9780826352422: Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture
Softcover
ISBN 10: 0826352421 ISBN 13: 9780826352422
Publisher: University of New Mexico Press, 2015

Synopsis

Winner of the Thomas McGann Award from the Rocky Mountain Council for Latin American Studies Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence. Her study reveals the scope of the remarkable transformations fueled by the new market by examining the language and aesthetics of advertisement, the rise of middle- and upper-class anxieties, and the profound changes in gender expectations.

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About the Author

Natalia Milanesio is an associate professor of history at the University of Houston in Texas, USA.

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Publisher
University of New Mexico Press
Publication date
2015
Language
English
ISBN 10 
0826352421
ISBN 13 
9780826352422
Binding
Paperback
Number of pages
320