Items related to Branding: Brand Strategy, Design and Implementation...
Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories) - Softcover
Synopsis
Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best?
This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.
Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.
• Provides detailed how-to guidance for implementing
a successful branding strategy
• Showcases a number of successful branding implementations
• Packed with 500 full-color examples and illustrations
• Part of the popular Design Directories series, which is featured on www.design-directories.com
"synopsis" may belong to another edition of this title.
About the Author
Helen Vaid is a veteran branding consultant who has worked for Shopsmart.com and Siegelgale. She lives in North London, England.
"About this title" may belong to another edition of this title.
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories)
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories)
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity
Published by
Watson-Guptill, New York, NY, 2003
ISBN 10: 082305862X
ISBN 13: 9780823058624
Used
Paperback
Seller: Montana Book Company, Fond du Lac, WI, U.S.A.
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Paperback. Condition: Very Good. 192 pp. Tightly bound. Spine not compromised. Text is free of markings. No ownership markings. Note: Remainder mark on bottom fore-edge. (small dot). Seller Inventory # 078670
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Branding : Brand Strategy, Design, and Implementation of Corporate and Product Identity
Published by
Watson-Guptill Publications, Incorporated, 2003
ISBN 10: 082305862X
ISBN 13: 9780823058624
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP105141429
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity (Design Directories)
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