An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in creative, modern graphic design. The development of printing is outlined as well, from Gutenberg and Jenson to the present, followed by a comparative study of Gothic, Roman and Latin letter types. Logotypes are examined as a medium of communication. The author looks at the technical requirements of logos, their use as images, and how these images are associated with corporate and brand names. The survey includes discussions of phototypesetting and laser printing.
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Seller: HPB-Ruby, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_446514752
Seller: HPB-Diamond, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463517405
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 41774066-6
Seller: JB's Book Vault, Buffalo, WY, U.S.A.
Softcover. Condition: Near Fine. First Edition. Book is in NF condition with owner's ink stamp to inner board, trace edge wear noted else a bright and solid copy. ARN W.07; 4to - over 9¾" - 12" tall. Seller Inventory # 002485
Seller: Voyageur Book Shop, Milwaukee, WI, U.S.A.
Soft cover. Condition: Very Good. 1st Edition. F14. Seller Inventory # 020913