Synopsis
Introduces the basic design principles used by professional graphic artists. Separate chapters address the specific considerations of designing for print, advertising, packaging, signage, exhibition, the internet, and multimedia. The authors, who teach graphic design in England, review the software packages and production methods involved. Color illustrations are provided throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Review
"'Excellent... it will give novices an awareness of how today's design industry is structured and the career disciplines that are available' - Computer Arts 'A stylish and beautifully produced work that covers a wide subject in a concise, pleasing style. Excellently priced, it offers fantastic value for money, even for students' - MacFormat"
About the Author
Bob Gordon is currently a senior lecturer at the University of Brighton and a visiting lecturer at Kingston University, London. He has experience across a wide range of graphic design areas, including magazines, publishing, promotions and exhibitions.
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The Complete Guide to Digital Graphic Design
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