Synopsis
This work argues that while new technology has changed the typesetting industry, what constitutes good typography has not. This updated guide to the correct and creative use of type, helps the reader to work with type effectively, basing decisions on aesthetics and common sense.
"synopsis" may belong to another edition of this title.
About the Author
James Craig was born in Montreal, Canada. He studied fine art in Montreal and Paris before coming to the US. Mr. Craig received his B.F.A. from Cooper Union and his M.F.A. from Yale University. He lives in New York where he is the Design Director for Watson-Guptill Publications and the American Artist magazine. Mr. Craig is a member of the New York Art Directors Club, he teaches graphic design at The Cooper Union and lectures widely.
"About this title" may belong to another edition of this title.
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Basic Typography: A Design Manual
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Basic Typography: A Design Manual
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Basic Typography: A Design Man
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Basic Typography : A Design Manual
Published by
Watson-Guptill Publications, Incorporated, 1990
ISBN 10: 0823004511
ISBN 13: 9780823004515
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Basic Typography : A Design Manual
Published by
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ISBN 10: 0823004511
ISBN 13: 9780823004515
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Basic Typography: A Design Manual
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Basic Typography : A Design Manual
Published by
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ISBN 10: 0823004511
ISBN 13: 9780823004515
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Basic Typography : A Design Manual
Published by
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ISBN 10: 0823004511
ISBN 13: 9780823004515
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Condition: Good. Reprint. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP10983301
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Basic Typography: A Design Manual
Published by
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ISBN 10: 0823004511
ISBN 13: 9780823004515
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Basic Typography: A Design Manual - Revised Edition (Original Title - Phototypesetting: A Design Manual)
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ISBN 13: 9780823004515
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Seller: Don's Book Store, Albuquerque, NM, U.S.A.
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Trade Paperback. Condition: Very Good. Craig, James - Cover (illustrator). First Printing. 189 Pages Indexed. For Designers, Non-Designers, and Desktop Publishers. Fine typography is timeless; typesetting technology may change, but there only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer forhelp; we are now the typographers. This book explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To helop the reader find the necessary information quickly. the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, Copyfitting. Dramatic changes have been made in typesetting. In the seventies phototype replaced metal type and digital type is replacing phototype. And with inexpensive desktop publishing systems vailable, designers and non-designers alike are become their own typographers. Seller Inventory # 9779