Building Commitment to Reform Through Strategic Communication: The Five Key Decisions (World Bank Training) - Softcover

Cabañero-Verzosa, Cecilia; Garcia, Helen R.

 
9780821376218: Building Commitment to Reform Through Strategic Communication: The Five Key Decisions (World Bank Training)
Softcover
ISBN 10: 0821376217 ISBN 13: 9780821376218
Publisher: World Bank Publications, 2009

Synopsis

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty. The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

"synopsis" may belong to another edition of this title.

Synopsis

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty. The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.

"About this title" may belong to another edition of this title.

Publisher
World Bank Publications
Publication date
2009
Language
English
ISBN 10 
0821376217
ISBN 13 
9780821376218
Binding
Paperback
Number of pages
148

Other Popular Editions of the Same Title

9780821381618: Building Commitment to Reform Through Strategic Communication: The Five Key Decisions

Featured Edition

ISBN 10:  082138161X ISBN 13:  9780821381618
Publisher: World Bank Publications, 2010
Softcover