Development Communication Sourcebook: Broadening the Boundaries of Communication - Softcover

Mefalopulos, Paolo

9780821375228: Development Communication Sourcebook: Broadening the Boundaries of Communication

Softcover

ISBN 10: 0821375229 ISBN 13: 9780821375228

Publisher: World Bank Publications, 2008

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Illustrates why the field of development communication is important and how its tools and methods enhance long-term and sustainable results. This book presents basic concepts and explains key challenges faced in daily practice.

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"'The wealth of evidence, generated in research, policy, and practitioner circles over the past decade, overwhelmingly attests to the importance of development communication. The strength of this Sourcebook is not only that it provides a valuable overview of the theories, but also that it presents examples of the practice, pointing to both opportunities and risks. Used in the right way, development communication brings us a step closer to informing, involving and empowering the poor and the marginalized, and this will make development more meaningful and sustainable than is often the case.' - Bjorn Forde, Director, UNDP Oslo Governance Centre"

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