Communication-based Assessment for Bank Operations (World Bank Working Papers) (World Bank Working Papers, 119) - Softcover

Mitchell, Paul; Chaman, Karla

Softcover

ISBN 10: 0821371657 ISBN 13: 9780821371657

Publisher: World Bank Publications, 2007

Synopsis

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral ""two-way"" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

About this title

Product Description

Communication-based Assessment for Bank Operations Presents the methodology used by the Development Communication Division (DevComm) for the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

Edition details

• Publisher: World Bank Publications
• Publication date: 2007
• ISBN 10: 0821371657
• ISBN 13: 9780821371657
• Binding: Paperback
• Language: English
• Number of pages: 56