The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents - Softcover

Iarossi, Giuseppe

 
9780821363928: The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

Synopsis

A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.

"synopsis" may belong to another edition of this title.

Synopsis

A how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. It is a reference for those who use and produce survey data.

"About this title" may belong to another edition of this title.