Against the Mainstream: The Selected Works of George Gerbner: 1 (Media and Culture) - Softcover

Gerbner, George

 
9780820441634: Against the Mainstream: The Selected Works of George Gerbner: 1 (Media and Culture)
Softcover
ISBN 10: 0820441635 ISBN 13: 9780820441634
Publisher: Peter Lang Publishing Inc, 2002

Synopsis

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

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About the Author

The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner's theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).

"About this title" may belong to another edition of this title.

Publisher
Peter Lang Publishing Inc
Publication date
2002
Language
English
ISBN 10 
0820441635
ISBN 13 
9780820441634
Binding
Paperback
Number of pages
515
Editor
Morgan Michael

Other Popular Editions of the Same Title

9780820461632: Against the Mainstream: The Selected Works of George Gerbner: 1 (Media and Culture)

Featured Edition

ISBN 10:  0820461636 ISBN 13:  9780820461632
Publisher: Peter Lang Publishing Inc, 2002
Hardcover