Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy - Softcover

King, Samantha

Softcover

ISBN 10: 0816648999 ISBN 13: 9780816648993

Publisher: University of Minnesota Press, 2008

Synopsis

“Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true.” -Herizons

 

“Fascinating. King’s deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map.” -Women’s Review of Books

 

 “King’s criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture’s most celebrated causes.  For anyone who has ever squirreled away yogurt lids for the cause, Pink Ribbons, Inc. is food for thought.” -Bitch

 

“A fascinating read for anyone whose life has been touched by breast cancer.” -Curve

 

“Breast cancer advocacy is being transformed from meaningful civic participation into purchasing products. To understand the personal, social, and political costs, read this book.” -Barbara Brenner, Executive Director of Breast Cancer Action

 

In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women. Highly revelatory-at times shocking-Pink Ribbons, Inc. challenges the commercialization of the breast cancer movement.

 

Samantha King is associate professor of physical and health education and women’s studies at Queen’s University, in Kingston, Ontario

About this title

Synopsis

While focusing on the philanthropic arm of the breast cancer movement and the broader culture of giving it has helped shape, King (physical and health education and women's studies, Queen's U., Ontario) argues that for better or worse, the history of the movement as a whole, and its successes and failures, cannot be understood apart from the corpor

Edition details

• Publisher: University of Minnesota Press
• Publication date: 2008
• Language: English
• ISBN 10: 0816648999
• ISBN 13: 9780816648993
• Binding: Paperback
• Number of pages: 208