How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Hardcover
Synopsis
Part memoir, part guidebook, this is an anecdotal account, based on 40 years' experience, of the international public-relations machine. It examines the strategies and programmes of some of the world's most prominent organizations; the barriers to international public relations; international media; and the development of a global voice. The author describes the evolution of the practice of international public relations from its earliest use to the sophisticated communications practices of global corporations today, covering topics such as corporate reputation, identification in management, and crisis and catastrophe communications.
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About the Author
Michael Morley is President of Edelman Public Relations, New York and Deputy Chairman, worldwide.
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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Hardcover. Condition: New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 9017550
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing
Published by
New York University Press, Washington Square, NY, 1998
ISBN 10: 0814756166
ISBN 13: 9780814756164
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Hardcover
First Edition
Seller: Books Tell You Why - ABAA/ILAB, Summerville, SC, U.S.A.
Seller rating 2 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition; First Printing. An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper; Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author. Seller Inventory # 35080