Mass Communication Research Methods - Softcover

Hansen, Anders

 
9780814735725: Mass Communication Research Methods
Softcover
ISBN 10: 081473572X ISBN 13: 9780814735725
Publisher: New York University Press, 1998

Synopsis

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.

Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.

Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.

"synopsis" may belong to another edition of this title.

About the Author

Anders Hansen is with the Centre for Mass Communication Research at the University of Leicester in England. Simon Cottee is Lecturer in Criminology and Criminal Justice at the University of Wales, Bangor (UK). Ralph Negrine is with the Centre for Mass Communication Research at the University of Leicester in England. Chris Newbold is with the Centre for Mass Communication Research at the University of Leicester in England.

"About this title" may belong to another edition of this title.

Publisher
New York University Press
Publication date
1998
Language
English
ISBN 10 
081473572X
ISBN 13 
9780814735725
Binding
Paperback
Number of pages
468

Other Popular Editions of the Same Title

9780333617106: Mass Communication Research Methods

Featured Edition

ISBN 10:  033361710X ISBN 13:  9780333617106
Publisher: Red Globe Press, 1998
Softcover