The business world is being transformed as digital technologies take over mundane and routine activity and greatly increase the possibility of what people can accomplish. This book presents principles of success in the emerging digital economy, in which new models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. With the use of many examples from pioneering companies, guidance is offered on revolutionizing management strategies, creating value for customers, and grasping new opportunities offered by the digital era.
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'Chattell provides practical suggestions for application and examples from successful companies, but he also imparts an inspirational quality that offers a challenge to managers to utilize new ways of thinking attuned to the digital era.' - W.C. Struning, Choice
ALF CHATTELL is a Business Consultant. His principle area of interest is how companies can succeed in a world being transformed by revolutions in information technology. His expertise spans business strategy, business transformation, the strategic management of information technology and the management of complex change. He is the author of, ' Managing for the Future' and a regular speaker for Management Centre Europe. His industry experience centres on the information industries and includes large international organisations in financial services, telecommunications, publishing and media in the UK, Europe, North America and Australia. He has substantial consultancy experience gained with the London based consultancy firms of Ernst & Young, Price Waterhouse, Towers Perrin International. Nolan Norton Company and with KPMG in Toronto, Canada.
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